Your business is your livelihood. Because of that, you probably look at it with a “big picture” mindset. However, the devil is in the proverbial details, and, sometimes, it’s the small things that have the biggest impact. Here are some easy actions you may have overlooked that will have a positive effect on your growth.
Maintain a Professional Website
Let’s state the obvious: you have to have a website. But, what you don’t have to do is spend thousands of dollars each month to establish a professional online presence. With templates from WP Templates, you can have a stunning WordPress site up in no time. And, if you get lost trying to get set up, you can choose to get a helping hand. Without a web presence, you’ll lose credibility and customers.
Estimate Your Earnings
If you’re not great with numbers, the tip in this headline might be intimidating. Lucky for you, it’s not that difficult to build revenue projections, and it starts by figuring out how much you make each month compared to how much you spend. By having a rough idea of your profits (create a conservative and an optimistic projection, knowing that your actual revenue will probably hit somewhere in the middle of these two numbers), you can make decisions on everything from how much inventory you keep to the staff you choose to put on your payroll.
Get (and Stay) Organized
When you have papers lying all over your desk and inventory stashed wherever it will fit, you likely aren’t operating as efficiently as you should be. The solution: get organized. This starts by cleaning your office, warehouse, and lobby areas. You can also look for smart storage solutions. In the digital age, this might mean scanning paperwork and storing it on the cloud. The Long Island Center For Business & Professional Women touts the benefits of organization even further, citing that it saves time and reduces stress.
Interact With Your Customers
Interacting with your customers could be something as simple as saying hello when they walk through the front door or sending a birthday card on their special day. But, you should also make sure not to neglect digital platforms, which give you an opportunity to answer questions, showcase events, and post promotional content.
Photo by Tirachard Kumtanom from Pexels
Get a Mentor
Finding a mentor does not mean admitting you don’t know what you’re doing. It means that you are invested in your company in such a way that you don’t mind getting advice from others. Even Virgin Airlines CEO Richard Branson had a mentor in his early days.
In business as in life, honesty is always the best policy. It might not be easy to tell your customers that there is a stock shortage or that you’ve had a cybersecurity incident, but they will appreciate transparency and forthrightness.
Prioritize The Customer Experience
Your customers are your bottom line. They are what keep the doors open and put food on the table for both you and your employees. You have to make them a priority. This does not mean that you give in to every little whim, but that you do things that matter throughout their experience with you, such as knowing your target audience and focusing on exceptional service.
Have The Right Tools
Having the right tools to do your job is a given, but it’s worth reiterating. In addition to having the right tools, you want to make sure that they are routinely evaluated, serviced, and updated. For example, five-year-old software will not have the same capabilities as that released today. Make sure that everything you have is up-to-date and ready to serve your customers and employees effectively.
You don’t have to make major changes to your business to be successful. Seemingly mundane actions, like organizing your desk and staying active on social media, can help you grow in a big way. You don’t have to implement all of the strategies at once, but do take the time to evaluate your business and adjust where needed.
By: Julie Morris of JulieMorris.org